Market Research Society of Sri Lanka Inauguration with a Presentation on ‘Global Overview of Market and Opinion Research

31st March 2013, www.island.lk

The Market Research Society of Sri Lanka (MRSSL) is set to host a landmark event today (April 1st, 2013, Monday), a presentation on ‘global overview of market and opinion research’, marking the inauguration of the MRSSL in Sri Lanka.

MRSSL was established a few months ago with the cooperation of the leading Market Research agencies in the country. And in its endeavor to ensure that Market Research practice in Sri Lanka is on par with global standards, MRSSL is already registered with ESOMAR, the essential organization for encouraging, advancing and elevating Market Research worldwide. The key note speakers at this historic event are two distinguished persons from ESOMAR - Ms. Helen Parker, and John Smurthwaite.

Ms. Helen Parker is the External Relations Manager for ESOMAR, and her role involves working with the 79 Representatives throughout the world. Representatives serve as ESOMAR’s ambassadors in their local countries. They are part of a global team who further ESOMAR’s mission to promote the value and use of opinion and marketing research.

John Smurthwaite, always a strong ESOMAR supporter, is the ESOMAR Ambassador for the Asia-Pacific region. John was also a Programme Committee member for ESOMAR Asia Pacific conference held recently in 2012. He was the 2011 winner of ESOMAR’s prestigious John Downham award, recognizing outstanding achievement and excellence in his contribution to the market research industry at an international level.

Both speakers will touch upon some of the emerging global trends in the field of market research and the implications for Sri Lanka from a point of view of those who provide Market Research services, as well as to the users of Market Research.

All the leading businesses in the country have been invited for this occasion, and MRSSL is confident that Corporate Sri Lanka would extend their whole-hearted support by participating in this event, and subsequently becoming members of the Society.

Speaking about the event,Ravi Bamunusinghe, President, MRSSL observes, "The Market Research Industry in Sri Lanka is reaching new standards with the launch MRSSL and association with ESOMAR. I look forward to see these changes in the near future together with our stakeholders". Ms. Himalee Madurasinghe, Secretary, MRSSL adds on, "We are extremely fortunate to have Ms. Helen Parker and John Smurthwaite present with us to share their experience in maintaining international standards across the market research world.".

As part of the event, the office bearers of MRSSL will also briefly talk about the ambitions of the Market Research Society in the country.