16 June 2010

Sri Lanka's Maliban Wins Superior Taste Award 2010 of International Taste and Quality Institute (iTQi)

16th June 2010, www.dailynews.lk, Picture by Sudath Nishantha

Sri Lanka's premier biscuit manufacturer, Maliban Biscuit Manufactories won the prestigious Superior Taste Award 2010 of the Brussels-based International Taste and Quality Institute (iTQi) for three of its brands, namely, Chocolate Cream Biscuit, Gold Marie and Cream Cracker.

Maliban is the first Sri Lankan biscuit manufacturer to win the globally recognised iTQi award, which is increasingly being regarded as a benchmark for quality and taste of the food products world over.

Over the years, Maliban has been committed towards offering world-class products of unparallel quality. A leader in the industry, Maliban was the first biscuit manufacturer in Sri Lanka to receive the ISO 9001:2000 accreditation in 1995 and the National Quality Award in 1996.

The iTQi is the world's leading independent chefs and sommeliers based organisation, dedicated to testing, awarding and promoting superior tasting consumer food and drink. It serves as a powerful tool for distributors and consumers to identify products that of world-class quality and taste. The iTQi Jury comprises of chefs and drink experts from renowned European culinary associations including France, Belgium, Portugal and Spain and the Association de la Sommeliers International (ASI). Every year, it rewards food and beverage products of superior quality and taste following a rigorous evaluation process. All products submitted are tested on a solely blind basis, without packing or identification.

Various aspects including the aroma, texture, flavour, and appearance of the product are analysed and commended on by each judge. A sensory analysis graph is provided to the participant along with the results, with suggestions by the jury for further improvement of the product.

Image: Maliban officials at the press conference

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