Haycarb PLC has unveiled a new corporate logo and associated new ma
rketing collaterals to support a strategic re-positioning that better articulates the company's values, vision and personality.The predominantly Green new logo is a visual metaphor that represents the filtration process, symbolizes Haycarb's global reach and embodies the company's wide-spectrum product suite a portfolio that encompasses all activated carbon based purification applications, the company said.
Launched in Colombo at the seventh International Distributors' Convention of Haycarb earlier this month, th
e new logo will also serve as an emblematic catalyst for a new phase of growth leveraged on the company's emphasis on striving for technical excellence, innovation and customer centricity in a greener supply chain framework and an environment of new opportunities and application requirements in the global market, Haycarb Managing Director Rajitha Kariyawasan said.
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