11 October 2010

Sri Lanka Agro Tourism Firm to Invest Rs150mn in Vakarai

11th October 2010, www.dailynews.lk, By Charumini de Silva

Paradise Earth Suite Huts a subsidiary of PJ Hotels will initiate a novel concept to the tourism and hotel industry with the farm accommodation project in Vakarai.

It will be one of the first Sri Lankan agro-tourism projects to commence in the post war area.

The Paradise Earth Suite Huts targets to accommodate 250. They are designed in an eco-friendly manner and will enable tourists to experience natural habits early next year for the season in the Eastern coast. Each set of suites will be simple though large and built with eco-friendly material, PJ Group Chairman Prasanna Jayewardene told Daily News Business.

The initial investment of the Paradise Earth Suite Huts is Rs 150 million. The company is targeting a total investment of Rs one billion with the completion of the entire project in 2012. The funding of the entire project is from the Group and its associates.

The work and management is entirely done by local residents in the area. “The food will be prepared in local specialties using only organic farm products and there will be no livestock to ensure the eco-friendly concept. The services will be outsourced to offer a chance to the people in the area so that they will also get an opportunity to perform. Our business is community based. We expect the community to grow with the business, which is a practical way of corporate social responsibility (CSR),” Jayewardene said.

The landscape of the premises will be done with all organic commercial plants such as bananas, pineapples and many others.

The employees working in the farm will get a monthly allowance with a percentage of the harvest. Jayewardene said the project will help to expand the Gross Domestic Production (GDP), foreign exchange earnings, developments in the area, job opportunities and as a result the per capita income will also grow substantially.

“One of the best kept secrets in Sri Lanka are the beautiful beaches. The Vakarai Beach is special as it was untapped for 30 years. It is timely that we highlight new concepts, such as eco-tourism, agri-tourism, adventure tourism, beaches, surfing, snorkelling, kites, mountains, wildlife, ancient city exploring, religious backgrounds, cultural events, ayurvedic medicaments, food and shopping,” he said.

2 comments:

  1. The photograph used here is the entrance of the Agriculture Technology Park (Aparks) Gannoruwa. It was initiated by the Department of Agriculture at the Gannoruwa Agriculture Complex. Therefore, why this photograph is displayed in an article regarding the private company projects.

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  2. Thank you for pointing that out. That must have been posted with the intention of not showing the exact location but merely to give a general idea.

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