Dilmah Conservation Hosts Eminent British Marine Biologist Dr Nicolas Pilcher on Marine Turtle and Dugong Conservation

07th January 2012, www.island.lk

Dilmah Conservation will host eminent British marine biologist Dr. Nicolas Pilcher for an evening of discussions on January 12, 2012 at the Wimalasurendra Auditorium of the Institution of Engineers, Sri Lanka, 120/15, Wijerama Mawatha, Colombo 7, from 6.00pm onwards. Dr Pilcher has a career spanning over 20-years working on marine research and conservation projects throughout the Indo-Pacific. He is the Founder and Director of the Marine Research Foundation, a private NGO based in Sabah, Malaysia, which implements marine research projects in several countries spanning the Indian and Pacific oceans. His research is particularly related to marine turtle and dugong conservation, and how they are impacted by fisheries bycatch.

Dr. Pilcher is a past-President of the International Sea Turtle Society and the Co-Chair of the Marine Turtle Specialist Group of the International Union for the Conservation of Nature - IUCN, the global authority on sea turtle biology and conservation issues. He is also a member of the IUCN SSC Marine Conservation Sub Committee, which drives priority-setting for marine conservation at a global level, and is Technical Advisor to the UNEP-CMS Memorandum of Understanding on Dugong conservation.


Dr. Pilcher’s work focuses on reduction of bycatch of endangered marine fauna, originally related to turtles but more recently with dugongs and other marine mammals. His work has helped revise management interventions by government agencies as related to hatcheries and turtles and has been able to develop strategic action plans for the conservation of turtles in countries as Eritrea, Pakistan, Qatar, Malaysia, and regionally as part of the Sulu Sulawesi Seascape programme and the Coral Triangle Initiatives.

He is also the lead technical advisor on an Arabian Gulf-wide turtle research and conservation project involving Qatar, Iran, Oman and the United Arab Emirates, and consultant to IUCN’s Asia Regional Office driving the development of a multi-million dollar port in India while being totally turtle-friendly. Dr. Pilcher has published extensively on marine science conservation, and is on the editorial boards of several scientific journals.

Dilmah Conservation was initiated in 2007 by the Dilmah Group to incorporate environmental conservation efforts into the MJF Charitable Foundation, which focuses on social justice.

Dilmah Conservation works towards the sustainable use of the environment in partnership with other organisations including the International Union for Conservation of Nature - IUCN.

The pledge made by Dilmah founder Merrill J. Fernando to make business a matter of human service is deeply ingrained in the work carried out by Dilmah Conservation.

For additional information visit our website at ww.dilmahconservation.org

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• Sri Lanka Turtle Conservation Project Helps Community Project

Dilmah & Odel From Sri Lanka Featured as Successful Marketing Stories in Global Marketing Textbook Kotler’s Principles of Marketing

02nd February 2011, www.island.lk

Dilmah and Odel are included as successful marketing stories from Sri Lanka in 13th Edition of Principles of Marketing (A South Asian Perspective) by Philip Kotler. It is a benchmark achieved in marketing management and marketing education of Sri Lanka.

Kotler regarded as the Guru of marketing, is the Professor of International Marketing at the Kellogg Graduate School of Management in the United States. His books such as Marketing Management and Principles of Marketing are the most widely used text books in marketing management courses at undergraduate and postgraduate programs all over the world.

The 13th Edition of Principles of Marketing (A South Asian Perspective) is co-authored by Prof. Gary Amstrong of University of North Carolina, Prof. Prafulla Y. Agnihotri of Indian Institute of Management Calcutta and Prof. Ehsan ul Haque of Lahore University of Management Sciences.

The text book will be the main reference for most of MBA and undergraduate programs in business schools and Universities in South Asia and also for the students from the other parts of the world who will be studying the courses relevant to marketing in South Asia.

It is a first time ever that two Sri Lankan companies are featured in the book. Dilmah and Odel of Sri Lanka along with success marketing stories from India and Pakistan are featured with typical global success companies such as P&G, GE, Apple and Toyota. This will not only improve the image of two brands but also enhance the overall reputation of marketing management of Sri Lankan companies in the global context.

Chaminda Hettiarachchi, a lecturer and a researcher of South Asian management studies based in Sri Lanka is the contributor of the Sri Lankan case studies in the book. Chaminda remarked, "I am glad to have collaborated with Kotler and the co-authors to publish Sri Lankan marketing success for the book. I also like to thank the management of Odel and Dilmah for sharing their stories. This is not only an achievement for Odel and Dilmah along, the entire country can be glad of our marketing management success in the global arena.

We have considered several cases from Sri Lanka for the book however; only above two companies could make it along with other successful stores from India and Pakistan. I am looking to study about some more business cases for next edition".

Online Review of the book is available at, http://www.pearsoned.co.in/Web/books/9788131731017_Principles-of-Marketing_Philip-Kotler.aspx

Related Info :
• Tea Trails, Luxury Livings in the Hills of Sri Lanka
• Sri Lanka's Odel Joins Intercontinental Group of Department Stores, the Largest Association for Department Stores Worldwide

Sydney Morning Herald Nominates Bogawantalawa Best Places to Have a Cup of Tea

23rd September 2010, www.island.lk

The ‘The Sydney Morning Herald’ has identified Bogawantalawa Valley as one of the top ten places in the world to have a cup of tea. Bogawantalawa Valley has been rated with locations such as The Ritz London, Trans-Siberian Railway Russia, Yueyang China, Temple-strewn Uji district in Japan and the historical Inca Trail in Peru.

‘The Sydney Morning Herald’, the oldest newspaper in Australia that is famous for maintaining high standards of journalism, in their recently conducted survey, referring to the Golden Valley of Tea in Sri Lanka stated "To get in among the action take to the trails in the Bogawantalawa Valley, where you can walk or cycle between old planters’ villas and pluck a few leaves for yourself."

Out of about 450 tea exporters in Sri Lanka only 3 have their own tea plantations. BTE is one of them. This has ensured cost effectiveness, adherence to quality standards and has eliminated the usual interruptions that take place during conventional method of export.

Related Info:
Tea Trails, Luxury Livings in the Hills of Sri Lanka

Ceylon Tea Trails

Tea Trails, Luxury Livings in the Hills of Sri Lanka

www.teatrails.com

In central Sri Lanka, just 4 hours from Colombo by car to the Castlereagh Lake, lies the Bogawantalawa Valley, known as the Golden Valley of Tea and home to old Ceylon, replete with rolling green hills, plantation bungalows, high tea and exquisite service.

Here in solitude, at an elevation of 4000 feet above sea level, lies Ceylon Tea Trails, 4 classic colonial bungalows built for British tea estate managers in the days of the Raj. These historic houses have been restored by Dilmah Tea with the co-operation of Bogawantalawa Tea Estates, to offer guests the unique experience of life on a working tea estate. Bungalow sizes range from 4 to 6 rooms; 20 luxurious rooms and suites in all.

You set your own pace while at Tea Trails. Unwind in our beautiful gardens, visit a factory for a gentle education in the art of Ceylon Tea or spend an adventure-filled day biking, trekking and white-water rafting. We promise you an unforgettable holiday that will rejuvenate your spirit in the heart of the magical world of Ceylon tea.

More Info:
Ceylon Tea Trails