Asia Pacific Breweries hopes a new online portal will spread the word on responsible drinking among Sri Lankans.
Asia Pacific Brewery Lanka Limited is the local arm of Singaporean Asia Pacific Breweries (APB) Group that
has a presence in 60 countries.“To be ‘savvy’ is to ‘understand’ and ‘comprehend’. Thus, to drink savvy means to understand alcohol and how it affects us. More importantly, it is about making well-informed and responsible decisions about drinking,” Roland Pirmez, chief executive officer of APB, said.
Drink-Savvy.com features bite-size factoids about alcohol and its effects on the body as well as practical advice on drinking responsibly.
The site also features a regional contest - ‘I Drink Savvy’ - that requires members of the public to submit a video, an audio file, photo or illustration on how they can drink responsibly.
The website also features various local initiatives that educate and promote responsible consumption by companies in the group, in the Asia Pacific region.
"Moving forward, we look forward to engaging our consumers through more interesting activities that encourage responsible drinking,” Pirmez said.
APB manages a portfolio of over 40 beer brands and brand variants, with Tiger Beer and Heineken as its flagship brands.
APB Lanka is a subsidiary of APB Singapore and operates a brewery in Mawathagama
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