Dialog Axiata, Sri Lankan's largest mobile firm, said a service which provides a virtual marketplace and delivers prices from key produce markets in the island has won a global award for mobile commerce.'Dialog Tradenet' uses mobile text, voice and internet to deliver price information which is useful especially for small farmers who need timely price information to make decisions.
The "World Summit Award Mobile' is an initiative of the United Nations World Summit on the Information Society (WSIS), in collaboration with UNESCO, UNIDO and the United National Global Alliance for ICT and Development.
"Dialog is passionate about lev
eraging the power of the mobile phone to bridge economic divides, and disparity with respect to the access to opportunity," Hans Wijayasuriya group chief executive of Dialog Axiata said in a statement."Tradenet seeks to attack information asymmetry with respect to the trading of goods and services across geographies and multiple layers of the socio-economic pyramid."
The service won gold at for 'mobile-Inclusion and empowerment' at the World Summit Award Mobile. It can be accesse
d at www.tradenet.lk or by dialing 977 from a Dialog Axiata phone.Sri Lanka's state ICT Agency has nominated the service to the UN awards. Sri Lanka's government is pushing information technology and broadband use especially to rural areas.
"As a government, we are thoroughly committed to making ICT an important part of our development story, and we will relentlessly support its growth and exploitation," secretary to Sri Lanka's president Lalith Weeratunga said.
Sri Lanka's telecom regulator Anusha Pelpita says Tradnet is a good example a local innovation in mobile and internet technologies helping buyers and sellers in an affordable manner.
The platform was developed Microimage, a Colombo based software firm.
Produce prices for the service come from wholesale markets in the siald through Govi Gnaana Seva, which captures and makes available data to farmers.
"With Dialog tradenet, Govi Gnaana Seva (GGS) found the perfect platform to provide rural farmers with their most critical information need; produce prices," GGS director Harsha de Silva said.
"The fact that farmers are now using this price information in their decision-making to improve their living standards is a huge success of the tradenet-GGS partnership."
Ecommerce is the fastest growing sector around the world were all kinds of business takes place and also sir lanka is growing both technologically and economically massive.
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