05th October 2009, www.dailymirror.lk, by Deepal V. Perera
All set to redefine conventional perception of jewellery shopping, Diamond Dreams has opened its first ever showroom in Sri Lanka. Showcasing some of the exquisite jewellery designs with an international touch of design and quality, Diamond Dreams will offer its time-honoured expertise in diamond jewellery complemented with a contemporary outlook towards marketing and distribution.
Diamond Dreams is a dynamic new company powered by the vision of its Director, Ms Pearl Chandrawansa.
One of the foremost authorities of jewellery across Asia, Ms Chandrawansa has a list of achievements few can match. Credited with launching some of the most successful jewellery brands across the Middle East, she has earlier been associated with iconic jewellery companies like Damas and Rosy Blue. Bringing over 10 years of experience in the jewellery industry to Diamond Dreams, Ms Chandrawansa a trailblazer in the industry is focused on delivering the customers in Sri Lanka with the most fascinating variety of trendsetting jewellery through an exceptional shopping experience.
Diamond Dreams will replace Diamond Salon at Joseph Lane, Bambalapitiya. Over the years, Diamond Salon has established a strong reputation for the warm hospitality of its staff. The store enjoys tremendous popularity among the discerning customers of jewelers. This new association with Diamond Dreams will remain unchanged while jewellery lovers will now be able to look forward to the latest international collections in diamond, precious and semi precious studded jewellery, pearl and gold jewellery. They will now be able to explore to their hearts' content the ambience of a world-class jewellery shopping destination.
Commenting on the arrival of Diamond Dreams in Sri Lanka, Ms Chandrawansa said, "Diamond Dreams is all set to transform the way customers view jewellery. We aim to bring a fine selection of the world's leading brands to the jewellery lovers in the country through an unforgettable shopping experience. Our international expertise and resources will perfectly complement the values of the erstwhile Diamond Salon."
Diamond Dreams is a super store with a large customer base for branded jewellery and the Fior collection is no stranger to Sri Lanka as the marketing of this brand was pioneered by Ms. Chandrawansa in 1983 as Fior Drissage and marketed internationally. She was a founder member of Blue Diamonds and introduced the first diamond tennis ball for the world tennis tournament in 1983 for the French opens Wimbledon, and at the finals in Madisan Garden square in USA. She served for seven years with the local diamond industry before joining the Middle East and partnered with Githanjali Group in India, the number one wholesale traders in diamond jewellery manufacture, launching Diamond Dreams Dubai D.D.MC while establishing a huge export market for branded diamond jewellery for Gitanjali.
The Githanjali Group has strong brands by way of Nakshastra, Asmi and Gili and is also the undisputed leader in Asia for manufacturing , wholesaling and retailing diamond jewellery to the world including its own retails chain stores.
Diamond Dreams Pvt Ltd Sri Lanka, the venture undertaken by Ms.Pearl Chandrawansa is an inspiration to do her best for her native land in the talent and skill she possessed through all her experience worldwide with a vision for the future, to continue the diamond jewellery industry, develop the hidden skills in craftsman by introducing high technology and the art of precision into internationally renowned designer jewellery and offer the existing customer base, quality in both product and service excellence. "My desire is to put Sri Lanka on the map for quality jewellery, pursue craftsmanship and promote branded jewellery.' emphasized Pearl.
Diamond Dreams will showcase designs that will be manufactured locally to international standards with a finesse that is exceptional. The perception that diamonds are expensive has to be omitted. Diamonds are not expensive. It's what you can do with it can make it affordable. Customers will always settle for the best. These are some of the views shared by Ms Chandrawansa who ardently believes in brand loyalty, a passion, driven by the Fior range of floating diamonds that would continue its hold in the world as the first and only branded diamond jewellery from Sri Lanka. Diamond Dreams is blessed with a new vision and the existing customer loyalty together with the amiable staff and expertise craftsmen can relate to a new direction among an era of competition.
Tourism is set for a boom in the near future and jewellery tops the list of priorities under the luxury category. The confidence in an economic boom has driven future entrepreneurship in the industry to a great level of expectancy provided customers are offered exceptional quality products of value.