A case study on how Sri
Lanka’s Hayleys Group has sought to align corporate social responsibility with sustainable business initiatives has been chosen by INSEAD, a top graduate business school, the company said.The case study will be reading and discussion material for students reading for Master’s degrees in Business Administration (MBAs) from INSEAD, Hayleys said in a statement.
The case study was written by Mark Lee Hunter, Adjunct Professor and Luk Van Wassenhove, Professor of Operations Management, the Henry Ford Chaired Professor of Manufacturing and Academic Director of the INSEAD Social Innovation Centre.
They spent time in Sri Lanka for their field research and interviews.
Comprised of five different cases, the study examines the business values and organisational culture of Hayleys, the holding company of the diversified conglomerate.
It also examines the social and environmental accountability practices of Hayleys MGT Knitting Mills; the eco-tourism strategy of Hayleys – Jetwing Hotels; the ‘Firstlight’ supply chain initiative of Dipped Products and the Ethical Tea initiative of Kelani Valley Plantations and its marketing associate Mabroc Teas.
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