Elephant Reach Plans Three more Hotels to Promoting Agro, Spiritual & Eco Tourism in the Face of Increasing Demand

20th April 2011, www.dailynews.lk, By Indunil Hewage

Elephant Reach Hotel, which is a subsidiary of Lanka Hotels and Travels (Pvt) Ltd is looking forward to expand its presence locally by adding three more major tourists hotels in the years to come.

Elephant Reach will add another 21 rooms while upgrading the existing 35 rooms. In addition Elephant Reach will construct a spa and a museum for elephants with Rs 100 million worth of estimated investment.

Speaking to Daily News Business Lanka Hotels and Travels Operations Director Malinga Fernando said Elephant Reach will be promoting agro, spiritual and eco tourism in a dynamic manner in the face of increasing demand from local and foreign travellers for these areas. "It is sad to note that the world has identified Sri Lanka a low budget destination.

"This is a very damaging for the future of the tourism industry," he said.

"There are ample opportunities to promote spiritual tourism in Sri Lanka with tourists' keenness and inquisitiveness for Buddhist philosophy. In addition, we find it difficult to promote and expand the tourism industry in the Northern and Eastern parts of the country due to lack of transport facilities and it is the duty of responsible authorities to look at the civil aviation sector seriously to promote the tourism industry," Fernando said.

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