Prof Philip Kotler Praises Sri Lanka's Public Sector. Marketing Guru Impressed with Performance of STC

10th June 2011, www.ft.lk

Sri Lanka has a dynamic public sector which is successfully competing with the private sector in the field of marketing, said world renowned marketing guru Prof. Philip Kotler speaking at a public forum at Waters Edge, Battaramulla, Saturday 4 June evening.

The event was organised by State Trading (General) Corporation (STC).

Prof. Kotler appreciated the positive impact of the ‘Mahinda Chinthana’ policy on the development of public sector marketing activities. He said he was highly impressed with the performance of STC and especially the capabilities shown by it in the organisation of the forum.

The healthy competition between the private and State sectors augurs well for the country as its ultimate beneficiary would be the consumers, he added. Speaking about Sri Lanka he said it was the most hospitable among 82 countries he had visited. “Sri Lanka has a great potential for developing tourism,” he added.

Central Bank Governor Ajith Nivard Cabral and Post-graduate Institute of Management Chairman and CEO Prof. Uditha Liyanage conducted the panel discussion.

Education Minister Bandula Gunawardena, Science and Technology Minister Pavitradevi Wanniarachchi, Foreign Employment and Welfare Minister Dilan Perera, secretaries to the ministries and other Government officials, chairmen and CEOs of State and private sector institutions and over 250 invitees were present at the forum.

Image Courtesy : www.lankapuwath.lk














Related Info :

• SLIM Mod-Tradi Forum on Consumer Trends to Promote Research Based Marketing. Sri Lanka National Body of Marketing to Encourage Best Practices

• Sri Lanka Tourism Wins Gold Award for Essence in Marketing Media Travel Poster Category at PATA Travel Marketing Excellence Awards in Year 2011

SLIM Mod-Tradi Forum on Consumer Trends to Promote Research Based Marketing. Sri Lanka National Body of Marketing to Encourage Best Practices

21st February 2011, www.lankabusinessonline.com

Sri Lanka Institute of Marketing (SLIM), an industry body, is hosting a forum on consumer trends to promote more research based marketing and best practices.

"As the national body of marketing we want to encourage best practices in terms of research, advertising, branding and sales," SLIM president Rohan Somawansa, President, said in a statement.

"Understanding the importance of these key pillars is aimed at encouraging marketers to be more research biased in their marketing decision making."

SLIM will host a forum on 'The New mod-tradi consumer', on March 02 at Hotel Galadari, Colombo to discuss the evolution and latest trends in consumer behavior with an interactive session for participants to share experiences.

Key note speaker Uditha Liyanage, director of Sri Lanka's Postgraduate Institute of Management will speak on 'Identifying the new mod-tradi consumer'.

Shaheen Cader, managing director of Nielsen Company Lanka (Pvt) Ltd will speak on the latest consumer trends.

Imal Fonseka, managing director-Hemas Consumer and Srikanth Selladurai, Marketing Director - GlaxoSmithKline Consumer will share their experiences and contribute to the forum.

Tharaka Ranwala, deputy general manager at Sampath Bank and Sajith Gunaratne, senior business manager at Ceylon Agro Industries will tell how decisions based on consumer insights helped them introduce game changing strategies.

Ahamed Aroos the program's steering committee chairman says, Bathiya and Santhush, popular singers, will share how they "conquered the hearts of Sri Lankans using principles of marketing as a case study while bringing in a flavor of entertainment."

Dilmah & Odel From Sri Lanka Featured as Successful Marketing Stories in Global Marketing Textbook Kotler’s Principles of Marketing

02nd February 2011, www.island.lk

Dilmah and Odel are included as successful marketing stories from Sri Lanka in 13th Edition of Principles of Marketing (A South Asian Perspective) by Philip Kotler. It is a benchmark achieved in marketing management and marketing education of Sri Lanka.

Kotler regarded as the Guru of marketing, is the Professor of International Marketing at the Kellogg Graduate School of Management in the United States. His books such as Marketing Management and Principles of Marketing are the most widely used text books in marketing management courses at undergraduate and postgraduate programs all over the world.

The 13th Edition of Principles of Marketing (A South Asian Perspective) is co-authored by Prof. Gary Amstrong of University of North Carolina, Prof. Prafulla Y. Agnihotri of Indian Institute of Management Calcutta and Prof. Ehsan ul Haque of Lahore University of Management Sciences.

The text book will be the main reference for most of MBA and undergraduate programs in business schools and Universities in South Asia and also for the students from the other parts of the world who will be studying the courses relevant to marketing in South Asia.

It is a first time ever that two Sri Lankan companies are featured in the book. Dilmah and Odel of Sri Lanka along with success marketing stories from India and Pakistan are featured with typical global success companies such as P&G, GE, Apple and Toyota. This will not only improve the image of two brands but also enhance the overall reputation of marketing management of Sri Lankan companies in the global context.

Chaminda Hettiarachchi, a lecturer and a researcher of South Asian management studies based in Sri Lanka is the contributor of the Sri Lankan case studies in the book. Chaminda remarked, "I am glad to have collaborated with Kotler and the co-authors to publish Sri Lankan marketing success for the book. I also like to thank the management of Odel and Dilmah for sharing their stories. This is not only an achievement for Odel and Dilmah along, the entire country can be glad of our marketing management success in the global arena.

We have considered several cases from Sri Lanka for the book however; only above two companies could make it along with other successful stores from India and Pakistan. I am looking to study about some more business cases for next edition".

Online Review of the book is available at, http://www.pearsoned.co.in/Web/books/9788131731017_Principles-of-Marketing_Philip-Kotler.aspx

Related Info :
• Tea Trails, Luxury Livings in the Hills of Sri Lanka
• Sri Lanka's Odel Joins Intercontinental Group of Department Stores, the Largest Association for Department Stores Worldwide