SLIM Mod-Tradi Forum on Consumer Trends to Promote Research Based Marketing. Sri Lanka National Body of Marketing to Encourage Best Practices

21st February 2011, www.lankabusinessonline.com

Sri Lanka Institute of Marketing (SLIM), an industry body, is hosting a forum on consumer trends to promote more research based marketing and best practices.

"As the national body of marketing we want to encourage best practices in terms of research, advertising, branding and sales," SLIM president Rohan Somawansa, President, said in a statement.

"Understanding the importance of these key pillars is aimed at encouraging marketers to be more research biased in their marketing decision making."

SLIM will host a forum on 'The New mod-tradi consumer', on March 02 at Hotel Galadari, Colombo to discuss the evolution and latest trends in consumer behavior with an interactive session for participants to share experiences.

Key note speaker Uditha Liyanage, director of Sri Lanka's Postgraduate Institute of Management will speak on 'Identifying the new mod-tradi consumer'.

Shaheen Cader, managing director of Nielsen Company Lanka (Pvt) Ltd will speak on the latest consumer trends.

Imal Fonseka, managing director-Hemas Consumer and Srikanth Selladurai, Marketing Director - GlaxoSmithKline Consumer will share their experiences and contribute to the forum.

Tharaka Ranwala, deputy general manager at Sampath Bank and Sajith Gunaratne, senior business manager at Ceylon Agro Industries will tell how decisions based on consumer insights helped them introduce game changing strategies.

Ahamed Aroos the program's steering committee chairman says, Bathiya and Santhush, popular singers, will share how they "conquered the hearts of Sri Lankans using principles of marketing as a case study while bringing in a flavor of entertainment."