Dilmah & Odel From Sri Lanka Featured as Successful Marketing Stories in Global Marketing Textbook Kotler’s Principles of Marketing

02nd February 2011, www.island.lk

Dilmah and Odel are included as successful marketing stories from Sri Lanka in 13th Edition of Principles of Marketing (A South Asian Perspective) by Philip Kotler. It is a benchmark achieved in marketing management and marketing education of Sri Lanka.

Kotler regarded as the Guru of marketing, is the Professor of International Marketing at the Kellogg Graduate School of Management in the United States. His books such as Marketing Management and Principles of Marketing are the most widely used text books in marketing management courses at undergraduate and postgraduate programs all over the world.

The 13th Edition of Principles of Marketing (A South Asian Perspective) is co-authored by Prof. Gary Amstrong of University of North Carolina, Prof. Prafulla Y. Agnihotri of Indian Institute of Management Calcutta and Prof. Ehsan ul Haque of Lahore University of Management Sciences.

The text book will be the main reference for most of MBA and undergraduate programs in business schools and Universities in South Asia and also for the students from the other parts of the world who will be studying the courses relevant to marketing in South Asia.

It is a first time ever that two Sri Lankan companies are featured in the book. Dilmah and Odel of Sri Lanka along with success marketing stories from India and Pakistan are featured with typical global success companies such as P&G, GE, Apple and Toyota. This will not only improve the image of two brands but also enhance the overall reputation of marketing management of Sri Lankan companies in the global context.

Chaminda Hettiarachchi, a lecturer and a researcher of South Asian management studies based in Sri Lanka is the contributor of the Sri Lankan case studies in the book. Chaminda remarked, "I am glad to have collaborated with Kotler and the co-authors to publish Sri Lankan marketing success for the book. I also like to thank the management of Odel and Dilmah for sharing their stories. This is not only an achievement for Odel and Dilmah along, the entire country can be glad of our marketing management success in the global arena.

We have considered several cases from Sri Lanka for the book however; only above two companies could make it along with other successful stores from India and Pakistan. I am looking to study about some more business cases for next edition".

Online Review of the book is available at, http://www.pearsoned.co.in/Web/books/9788131731017_Principles-of-Marketing_Philip-Kotler.aspx

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