The Hikkaduwa Beach Festival 2009, one of the largest beach festivals in South Asia is to be held from July 30th to August 3rd at Hikkaduwa. The event is a major item in the tourism calendar of Sri Lanka and is expected to draw a large number of foreign as well as local visitors.
The first Hikkaduwa Beach Festival last year has generated an income of Rs. 120 million during the five days it was held, said Faizer Mustapha, Minister of Tourism Promotion.
According to the Minister this year's beach festival has generated greater interest and already over 500 packages have been sold in India and the Maldives.
This year's festival includes a drum festival, rave, beach carnival, beach sports and a sandcastle building competition. The main goal of the festival is to project Hikkaduwa area as the entertainment strip of South Asia.
The Sri Lanka Tourism Promotion Bureau organized its first event in 2008 to promote tourism in Sri Lanka and it was a success.
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