02nd February 2012, www.lankabusinessonline.com
Sri Lanka's Road Development Authority has developed roadside signs to help guide tourists with support from the US Agency of International Development which are likely to come up first in the Eastern Province.
"Tourism roadside signage plays a key role in making Sri Lanka a visitor-friendly destination," USAID said.
"Effective road signage may draw visitors into exploring a town or attraction instead of just driving past and also improves the overall visitor experience, making it easier and safer for tourists to find key sites, facilities and services."
Connecting Regional Economies (CORE) Project.
The local government body in Trincomalee in north eastern Sri Lanka and the Eastern provincial council has allocated funds for signage.