09 February 2012

Sri Lanka's Serendib Horticulture Expands Overseas. Ornamental Plant Exports to California & Florida to Begin

08nd February 2012, www.dailynews.lk, By Indunil Hewage

Serendib Horticulture Technologies (Pvt) Ltd as a part of its aggressive global expansion initiative, has recently tied up with several California and Florida based horticulture companies to export ornamental plants produced through tissue culture technology.

Speaking to Daily News Business Serendib Horticulture Technologies Chairman and CEO Dilip de Silva said the company came to an agreement with seven companies in USA and intends to generate US $ 100,000 revenue this year through this partnership. Serendib also intends to export approximately half a million ornamental plants to the USA market per annum.

Touching on future expansion plans in Sri Lanka, Silva noted that, Serendib is planning to work with the Indigenous Medicine Ministry to supply medicinal plants produced through tissue culture technology. In addition, the company is looking at expanding the capacities of their tissue culture laboratories and also establishing a good extension service in coming years. The investment will increase the company's exports and provide services to the local farmers.

"We have expanded to the Middle East, where we have started a project in Qatar with the Environment Ministry. We are the consultants to the Ministry at the Biotechnology Centre in Doha. We are training their staff in commercial tissue culture and also developing protocols for plant varieties that are required by the State of Qatar. Besides this, we have established our presence in Africa - Rwanda, where we are working with an American company, FAIM (Africa), to supply fruit planting material and to establish a tissue culture lab to produce their plant requirements," Silva said.

Image Courtesy: www.dailynews.lk




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