Sri Lankan daily deals pioneer anything.lk is about to embark on the next phase of its operation next month, which will entail taking its offerings beyond the business capital of Colombo and delivering directly to consumers island-wide. In addition to making daily deals available to consumers across the island, initially in regional capitals and then further into lesser developed areas, it will also offer white goods (TVs, kettles, gas cookers, etc.) as these have been highly sought after by consumers. Further, a key factor facilitating this the ability for buyers to to add the cost of these goods to their Dialog mobile phone bills. This is because Sri Lanka has low credit card penetration with only 800,000 card holders presently.
Speaking to TimesOnline, anything.lk CEO Reeza Zarook, gives an overview of the company's business model while also elaborating about their future plans.There are 11 Sri Lankan daily deals websites but only three are currently in operation - , Lancoupon.lk, MyDeal.lk and GroupUpLanka.com. Additionally, a new website called srilankadeals.com is also about to launch.
At the same time, since its launch eight months ago, anything.lk has, according to Mr. Zarook, been the only company to increase its value, by more than 30 times, while also hiring over 40 staff as well as putting in place the proper funding, resources and infrastructure needed to grow. This has led to the company enjoying a 91% market share in the daily deals web space presently.
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