Akbar Brothers have once again emerged as the largest marketer of Ceylon tea products in the world with the Group exporting 47.8 million kilograms of tea worldwide during the year ended December 2010, export figures reveal.
These tea exports generated foreign exchange earnings totaling Rs. 24 billion for Sri Lanka. amounting to 2.8% of the country’s total exports of all products – not only tea. This phenomenal growth ranks Akbar Brothers as the second largest tea export company in the world, next to Unilever Kenya, trade sources said.
The Akbar Brothers Group is run by the fifth generation of Akbar family which has been in the tea trade for over 140 years. It is the largest trader of Ceylon teas in the world market with a presence in over 80 countries and accounts for 15% of Sri Lankatotal tea exports.In 2010, Akbar Brothers tea exports consisted of 73% value-adde
d tea products in the form of teabags and tea packets. The Group has won several awards for outstanding export performance, including Presidential Export Awards for the Best Sri Lankan Brand Exporter and Exporter to the Largest Number of Destinations.
"The rapid expansion and growth of business have been due to the strategic change in policy direction to move away from being a commodity trader to become the marketer of value-added branded tea products.
The aggressive pursuit of this policy change coupled with the company’s focus on quality, innovation and modern technology, have been some of the key factors in the growth of our business. Today, some 65 million cups of Akbar Teas are consumed on a daily basis across the world.
Ninety eight percent of Akbar Exports consists of Pure Ceylon Teas and all our tea brands are one hundred percent Pure Ceylon Tea" said Abbas Akbarally, Chairman of the Group.
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