Sri Lanka has a well developed healthcare sector and the country should promote health tourism where there is a huge potential in the international market.
The country’s medical sector is highly qualified and is capable of providing specialized treatment. Sri Lanka could be promoted as a health tourism destination with the expected influx of tourists, Softlogic Holdings Chairman Ashok Pathirage told Daily News Business.
“We could offer specialized services as the country has international standard hospitals and medical staff. Not only ayurveda treatment but western medication could be provided for the foreigners thereby earning foreign exchange,” he said. The focus should be to become a treatment centre similar to services offered by Singapore.
The authorities should encourage modern private healthcare institutions to attract foreign patients. The sector needs incentives to upgrade its hospitals to be on par with international standards.More people patronize the private healthcare sector at present as it has become affordable to them. One of the main reasons for the increased use of private hospitals is most of the users have medical insurance.
There should be insurance covers to reach a wider cross section of the society as the country will have a large elderly population in years to come, he said.
Softlogic Holdings is working on a health insurance cover to embark on health tourism in a big way. As tourism is picking up in a great way Sri Lanka could market this concept internationally throug
h tour operators, he said. The Softlogic Holdings Company will set up a state-of-the- art hospital in Kandy with a substantial investment.This most up-to-date hospital is at the designing stage and will comprise 100 rooms. The fully equipped hospital will be ready for public in 30 months.
The company also plans to set up a sophisticated cancer treatment centre and negotiations are currently underway.
The Central Hospital which is owned by the Softlogic Holdings is of international standard and the company is ready to cater to the international market, Pathirage said.
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Congrats. Ashok Pathirage of Softlogic. His logic is certainly not soft. -Sunil
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