The third Jaffna International Trade Fair (JIFT) 2012 will open today in at the Alfred Durayappah stadium in Jaffna and conclude on 22.
Within the course of three years the Trade Fair has been earmarked as a must witnessed event by many of the local traders and inhabitants as it paves the way for the direct synthesis and merging of the Peninsula with other parts of the global and local trade.
The region which was ravaged by war for over three decades has within it an immense potential to become a trade hub of its own and Lanka Exhibition and Conference Services have ensured that the trade fair helps realize this unearthed potential of the beautiful fort city.
Director of LECS Imran Hassan believes that the trade fair will evolve into being the most influential market place for the traders of Jaffna and those outside the region. "During the past years we held this event we have seen the enthusiasm within the locals and the exhibitors to create and add value to their product and services. The fair has been the ideal meeting ground for small timers as well as big players of the region to witness firsthand the emerging markets and technologies that could be applied in the peninsula. It has also paved way for networking and the strengthening of trade ties between different regions," he said.
The industries segmented include but are not limited to, tourism and hospitality, construction, food, beverages and packing, agriculture, fisheries, Information and communication technology, apparel, automobile, financial services and consumer goods.
The President of the Federation of Chambers of Commerce & Industry of Sri Lanka Kumar Mallimaratchi believes that the Jaffna International Trade Fair has paved the way for the peninsula to be a part of the fledgling economy.
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