Fresh Plans to Promote ‘Sri Lanka Tourism’ at International Level

23rd September 2009, www.news.lk

As a part of its effort to consolidate a strong growth in tourist arrivals from countries like Russia, China, Middle Eastern countries and India, Ministry of Tourism has put up fresh plans to promote Sri Lanka as a grand tourist destination at the internal level.

Secretary to the Ministry of Tourism, A.D. George said that the Government will spend Rs. 700 million for this mega promotional campaign.

This giant step will include all types of advertizing and promotional activities aimed at educating the prospectus tourists to chose Sri Lanka as their tourist destination- a country enriched with naturally beautiful and historically important scenes and places, he said.

George also said that the campaign will include wide range of promotional activities including international tourism exhibitions and will extent to providing firsthand experience of Sri Lanka as a tourist destination for the international correspondents and journalist representing media stations in the field of Business and Tourism by inviting them to visit Sri Lanka at the cost of the Government.

“With these types of moves the Ministry expects utilize the service of such professional bodies to promote Sri Lanka at the international tourism market,” he added.

He further said that with the dawning of sustainable peace in the island, there is an immense potential to expand the vistas in the tourism sector which could be a great source of income for the country.