29 September 2009

HERTZ Comes to Sri Lanka

16th September 2009, www.etravelblackboardasia.com

The Hertz Corporation, the world’s largest general use car rental brand, has entered Sri Lanka with a multi-faceted approach to offering car rental within the country. The Company has signed a licensee agreement with Andrew The Car Rental Company Pte Ltd., is working with Discover the World Marketing to handle international car rental reservations, and has joined forces with SriLankan Airlines’ FlySmiLes frequent flyer program.

“Hertz has entered Sri Lanka with a three-pronged approach – we signed a license agreement with Andrew The Car Rental Company which is part of Andrews Travels, one of the oldest tour operators in the country; we appointed Discover the World Marketing Sri Lanka to handle outbound; and we are the exclusive car rental partner in SriLankan Airlines’ FlySmiLes frequent flyer program,” commented WONG Soon Hwa, HERTZ Vice President and General Manager, Asia and Japan “The integrated approach has been engineered to position Hertz to fully maximize the Sri Lankan market’s potential in leisure as well as corporate rentals. Hertz is dedicated to this region and believes that our induction into the TTG Travel Awards Travel Hall of Fame is a testament to our commitment to excellence.”

“Andrews, a pioneer in the Sri Lanka tourism industry, is delighted to be the latest addition to the Hertz global network. As Sri Lanka spears ahead in its nation building on the threshold of a new dawn, we see a new era in tourism. Hertz Sri Lanka will be the first choice brand for vehicle rental in Sri Lanka, delivering the best service and products that Hertz is known for by both corporate and leisure customers”, said Maahen Kariyawasan, Managing Director of Hertz Sri Lanka.

Sri Lanka is famous for its tropical forests, beaches, landscape and its rich cultural heritage. Economically, it is poised for growth and expansion, after the government successfully rooted out a separatist group earlier this year winning a long civil war.

The Licensee Agreement with Andrew The Car Rental Company Pte Ltd. provides Andrews the right to operate the Hertz brand throughout Sri Lanka. Hertz Sri Lanka will initially be operating from Colombo the capital and gradually expand country-wide; driven by demand.

Self-drive, chauffeur drive and airport transfers on compact and midsize cars are available.

A fleet of brand new Nissan vehicles is offered. Hertz is the only car rental company in Sri Lanka that offers brand new vehicles.

Driver-cum-Guide packages, which incorporate sightseeing opportunities and local area attractions, are available. Chauffeur service is provided by highly experienced, professionally trained English-speaking drivers. Chauffeurs speak fluent English, are equipped with mobile phones and are licensed by the Sri Lanka Tourist Board.

As the exclusive car rental partner of SriLankan Airlines FlySmiLes frequent flyer program, Hertz offers program members discounted Hertz Affordable Rates when they rent with their FlySmiLes corporate discount number and offers members mileage with each qualified rental at participating locations worldwide. SriLankan Airlines is the national carrier of Sri Lanka.

To celebrate its entry into Sri Lanka, Hertz is offering SriLankan Airlines' FlySmiLes members triple miles for qualifying rentals at participating locations worldwide as well as contributing US$1 to the “Sinha Salsevana” Girls Orphanage for every domestic and international rental.
The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc. , is the world’s largest general use car rental brand, operating from approximately 8,000 locations in 145 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 42 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports in Africa, Asia, and the Middle East. Product and service initiatives such as Hertz #1 Club Gold®, NeverLost® customized, onboard navigation systems, SIRIUS Satellite Radio, and unique cars and SUVs offered through the company’s Prestige, Fun and Green Collections, set Hertz apart from the competition. In 2008, the Company launched Connect by Hertz, entering the global car sharing market in London, New York City and Paris. Hertz also operates one of the world's largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of equipment, including tools and supplies, as well as new and used equipment for sale, to customers ranging from major industrial companies to local contractors and consumers from approximately 350 branches in the United States, Canada, China, France and Spain.

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